A Story for the Australian Automotive Industry

Introduction to the Topic

Australia is one of only a few countries with the capabilities to design cars from scratch and manufacture in significant volumes. Car sales in Australia are also an important factor of the Australian Automotive Industry and the Australian Economy in total.

The Australian Auto Industry (A.A.I. in short) can be divided into two interrelated sectors, the Production ( Manufacturing) sector and the Car Sales (or Import-Sales) sector, both equally important for the total performance of the A.A.I. On one hand, the Manufacturing sector refers to the market conditions under which Australian Manufacturing businesses compete, by producing vehicles and related products, with the main aim of maximizing profits. On the other hand, the Sales sector refers to the market conditions under which car representative sale businesses compete, by the sale of cars and related products, having the same aim with businesses within sector one.

It is very important to state the distinction between these two sectors within the A.A.I., as we will be talking about two different market structures, business strategies, competition conditions, e.t.c. In order to analyse these market structures it would be appropriate to develop two economic models, one for each A.A.I. sector.

1.1-Analyzing the Manufacturing Sector

There is only one market structure that can best describe the market conditions in the Manufacturing sector if A.A.I., this is Oligopoly. As there are only two organizations that produce cars in Australia, and these are Ford and Holden, the competition methods and pricing strategies are based between these two organizations. The following economic model shall help define the competition and economic conditions for the Australian Automotive Manufacturing market.

The first important characteristic of Oligopoly that needs to be stated is that prices between competitors tend to be “sticky”, which means that they change less frequently than any other market structure. This statement will be explained in more detail later on, when we will be developing the Game-Theory model, as it is a very important concept of competition. The second most important characteristic is that when prices do change, firms are likely to change their pricing policies together. These two characteristics can boost up competition within the market. Firms will either try to match rivals’ price changes or ignore them. This is depended on the Game-Theory that is explained bellow.

However, the recent market conditions for the Australian Automotive Industry and the actions of the Australian Government have worsen the competition conditions and possible pricing options available for firms in the market. The production and maintenance costs for a manufacturing business in Australia are already high and rising, mostly due to lack of economic resources and advance of technology. That is, as Holden and Ford try to compete each other, given that prices tend to be “sticky”, they are forced to focus on technological advantage and marketing. Both of these business sectors produce high costs. Furthermore, the Australian government has made it clear that is unwilling to further subsidize automotive organizations in the market. All these factors stated above produce a negative effect on the competitiveness of both firms. In other words, rising costs alongside with decreased revenue push firms in experiencing lower and decreasing levels of profitability.

Profitability and the level of competitiveness are highly interrelated in an oligopolistic market structure, being the two most important factors, alongside with product differentiation, in the competition policies that the firms follow. When we say that the level of competitiveness of a firm is very low, we mean that the firm cannot react effectively to any price changes or competition changes or even changes in production costs. This may leave the firm depended on its’ competitor’s pricing and competition actions, not being able to affect the market competitiveness at all. The firm is then exposed to external danger and can be pushed out of the market, or even worse to shut production and declare bankrupt.

1.2- The Game-Theory Model for Oligopoly

The Game Theory model is used to explain the pricing and competition policies of firms in an oligopolistic market structure. Furthermore, it can show the few different competition policies based on pricing that the two firms can follow, that is High and Low as stated above. All firms in this market structure follow a Game-Theory model, although it is surely more detailed than our example, in the process of trying to forecast competitors’ pricing and competition movements and also keep track of the competition levels in the market and market share. But how does this happen?

For example, let’s say that there are four different fields, each divided in half. These fields represent the pricing strategies that Holden and Ford may use in the process of competing each other. Field A and C represent a High-Pricing policy for Holden, while fields A and B represent a High-Pricing policy for Ford. Lastly, fields B and D represent a Low-Pricing policy for Holden, while fields C and D represent a Low-Pricing policy for Ford. When both firms decide to follow a High-Pricing policy they share a profit of, let’s say, $12 million. If Holden decided to move to a Low-Pricing policy it will experience a maximum of $15 million profit, while Ford’s profitability will fall to $6 million. The exact opposite may also occur, while if both firms decided to follow a Low-Pricing policy they would realize a maximum of $8 million of profit.

What we can identify from the above example is that firms in an oligopolistic competitive market rarely change their pricing policies because this may produce a negative effect on their profitability levels. However, Holden and Ford, being the only two firms in the Australian Automotive Industry, they will focus on competing through product differentiation and marketing. That is, they will try to compete by differentiating their products, for example by producing vehicles with different features, or even base their production on technological advantage. Marketing plays an important role here, as it is the main tool that delivers and connects the customer with product. For example, if Holden introduces a new driving technology that improves driving experience and safety and produces this technology alongside with a newly designed vehicle, it is quite likely that Holden will effectively differentiate its newly designed vehicle from a relative vehicle of Ford and lure more customers in the store. Holden may also use marketing techniques to deliver this technology to the public, in the form of knowledge; hence try to boost sales without changing its pricing policy. However, it is important to state that this new technology may produce higher production costs, if not evaluated properly; hence Holden can only rely in increasing its market share to gain greater profitability. The sales part, however, will be analyzed in more extend within the next chapter of this report.

The Game-Theory is not just a theory for the Automotive Industry in Australia, it’s a fact. It shows us that auto manufacturers in Australia have based their competition strategies on all the factors stated above and as much as they possibly can on pricing strategies. They may advertise that they have low prices, but in fact their prices are very stable. If we have a close look at Holden’s or Ford’s websites, we will identify that there is a huge variety of products and each firm competes in that. However, the new market conditions stated before have greatly changed the way auto manufacturers think of the future and this in turn may change their pricing and competition policies, or even determine their existence in the market.

2.1- Analyzing the Import/Sales Sector

While the auto manufacturers are considered to be operating in an oligopolistic market structure, importing and selling vehicles or relative products is a different story. The import and sale of vehicles is the second and equally important business sector of the Australian Automotive Industry. There are many different car selling businesses and we shall only consider first-hand sales, as second-hand sales in general are not included in economics and more specifically in GDP measurements. To enter the industry hard at all as there are not many barriers to entry, however someone who is interested needs to consider of the high costs in setting up an automotive dealership. All businesses in this market are mostly based on product differentiation to compete and while prices are not “sticky”, pricing competition is set up by the market mechanism and tends not to be considered a regular phenomenon. Lastly, cost analysis and cost management play a very important role. All of the above characteristics refer to the Monopolistic Competition Market Structure. In this market structure we will focus on two phases, the short-run phase and the long-run phase, each with different competition characteristics and outcomes.

An important factor that we need to state here is that when the costs of developing a vehicle in the manufacturing sector rise, then the cost for selling the vehicle for a dealership may rise as well. This is always depended of course on if the vehicle was produced in Australia and if it was produced overseas, under what economic conditions was it produced. Price might be “sticky” for manufacturers, however prices will change much easier in this sector if needs be. Here firms will change their pricing policies if costs either rise or fall and this is always depended on the market mechanism. The amount of competitiveness along with the amount of price elasticity of demand will depend on how many rivals the monopolistic competitive firm will have to face.

In such market the following situation is very common, a situation that helps us distinct between short-run and long-run:

Stage One

In this stage the firm experiences economic profits. However, this fact will draw new firms in the market causing the profits to be competed away.

Stage Two

The economic losses indicated in this stage will cause many firms to exit the market, as they cannot keep selling under these market conditions.

Stage Three

In the final stage, the market clears-up, or reaches equilibrium point. As all firms that needed to exit the market have done so, the market mechanism comes to the point where no economic profits/losses are realized by the firms. This is the point where the market is most stable.

Studying the situation above we can identify one very important fact for any monopolistic competitive firm in the Australian Automotive Industry/ Sales sector. That is that in this market structure, in the long run, firms will realize only normal profits and the market mechanism will eventually reach an equilibrium point. Hence, in the long-run firms will compete mostly through product differentiation. However, in the short run firms may experience economic profits or losses and this is what causes firms to enter or exit the market and “shows” firms how to compete and when to apply pricing competition policies.

Conclusion

The Australian Automotive Industry may be experiencing rough market conditions, mostly because there is no more government support; however competition and profit maximization is still possible. Thinking of moving overseas is not always a good option for the manufacturing businesses, as the Australian Economy needs the manufacturing sector, as it represents a reasonably big part of GDP.
Market competition conditions are well defined for every manufacturer or car dealership, hence any business in the market ought to use the available to them competition strategies and achieve higher market share and profitability level or stabilize its profitability levels. Either way, these are the main goals for almost every profit-motivated business in any market type under any market structure. However, every business ought to define the market structure that is operating in, so that it can then clearly define its goals, strategies and policies. The market mechanism is in all cases responsible for all the above strategies and most of the cases responsible for setting up pricing policies or indicating pricing and marketing strategies.

How PHP CrowdFunding Script Works?

Crowdfunding (2)

Crowdfunding is a observe of funding a enterprise or venture by boosting cash via a sizable volume of men and women. The net may be the most widely used and go-to medium for crowdfunding, whereby several men and women and organizations have raised large quantity of cash for ventures starting from social brings about and lending companies to arranging rock reveals and funding movie jobs. The real estate field is buoyant about giving itself a huge raise via crowdfunding.

Why choose for real estate property crowdfunding?
There was a time if the real estate enterprise was the game of cash-rich companies, firms and institutions that can fund housing offers. But with crowdfunding building inroads during the housing landscape, it truly is simple for smaller buyers to come back alongside one another and commit on the net within the asset class that’s recognised for its regularly appreciable price.

There’s a big prospective for people who are wanting in the direction of moving into the enterprise of crowdfunding to the real estate. Take into consideration this, Massolution, a investigation agency has mentioned that the $1 billion invested in 2014, during the US real estate property industry by crowdfunding may well rise as much as the value of $2.five billion via the conclude of 2015. A lot of the biggest real-estate crowdfunding web sites incorporate FundRise, RealCrowd, RealtyMogul, iFunding, Crowdstreet, Money360 and AssetAvenue.

How we can easily enable you to in setting up your pretty have housing crowdfunding world wide web platform?
You can also establish your incredibly crowdfunding website and help persons invest their revenue for greater returns down the road. It truly is an extremely uncomplicated procedure all you may need could be the suitable and user-friendly real estate crowdfunding script (software package), that’s where we appear into participate in. We at FundRaisingScript will establish a custom-built real estate crowdfunding script using a one-click advantage to make your very own crowdfunding platform on the web. This script may also help real estate builders to publish their jobs and garner money from individuals who are ready to make investments in them.

Here are several of your rewards of deciding on Fundraisingscript.com as your crowdfunding platform-

Responsive Design – Our design is easily customizable and can be very easily accessed and applied throughout a number of platforms from desktops on the cellular platform.

Showcased Initiatives – We will function assignments in an effort to give prominence for many on the houses, in conjunction with static banners in the same slider, around the residence page.

Stability – Our secured and multilayered platform ensures that your housing crowdfunding platform can fend off hacks, sql injections and various on the net threats. You are able to have relief that the website is completely safe and sound for yourself together with your buyers.

Secure Payment Gateway – We’ve got secure and numerous gateway integration inbuilt with the program by Paypal, Stripe and Wallet.

Social Integration – You can simply invite your friends from Facebook to hitch during the platform.

Finish Marketing campaign Opinions – We are going to ensure that you are accomplishing it proper and supply feedback and talk to you to definitely aid construct a targeted, powerful campaign.

E mail Notification – You could empower or disable email notifications depending on the marketing campaign system, user and possession ranges.

Publication Method – You’ll be able to also consider benefit of the Information Letter Technique to receive in contact with customers.

Visit PHP CrowdFunding Script to check out many other incredible characteristics that may give a intriguing edge on your real estate crowdfunding company.

Choosing a Career For Life – Healthcare Industry Vs Automotive Industry

Choosing a career is an important goal for any individual. Most of us want to make a choice that will last forever. When looking into one field or another it is the long term benefits that help us make our final decision about what career path to take. The following tips will help you determine which career for life you are most interested in when thinking about the healthcare industry versus the automotive industry.

As a healthcare provider you are providing your services for the welfare of the society and to the people. The healthcare field has many opportunities from working in hospitals and clinical facilities all the way to in home care. Often there are benefits and competitive salary packages for healthcare professionals. These benefits often make the healthcare industry an ideal choice. The automotive industry has a range of opportunities as well. You can be involved in the development and production of vehicle components. This will allow you to be a part of new technology when it comes to the cars we all drive. There is also the sales side of the automotive industry that allows you to provide service and a product to people.

When you are thinking of making a choice like a career for life it is important to think about the features and benefits of your fields of interest. The following is a list of features and benefits that will help you choose between the healthcare industry versus the automotive industry.

Helping the Society: A healthcare professional has the opportunity to provide care to a large number of people. Lending this helping hand to society is not only rewarding but satisfying as well. The automotive field on the other hand is to make a better product and to sell it at a high price. Most often what the bottom line profit is tends to be more important than customer satisfaction. In addition, working to develop new designs and keeping up with the latest technology can make for a stressful environment to work in.

Training Programs: Considering the various levels of healthcare positions you are able to choose a program that specializes in the area you are most interested in. Once you complete a training program and have your diploma or certificate in hand you ready to start your career. In the automotive industry training is often conducted within the industry. Typically training is conducted for a period 12 to 24 months. You are educated on various subjects and then are able to choose the area in which you wish to specialize in.

Education Levels: A healthcare career usually requires less than 4 years of college education unless your goal is to become a doctor or practitioner. There are several areas in the field that you start working in with just a high school diploma. In the automotive industry you are looking at 4 years of college education to be in the top salaried positions. There is little opportunity for the high school graduate.

Choosing a career for life based on the above features and benefits can help you make an educated decision. When comparing healthcare vs. automotive industries the healthcare field is sure to be a more rewarding and achievable choice.

The Automotive Industry and Global Trade

In the United States, one city is typically synonymous with the automotive industry. It’s challenging to think of an American made car without thinking of Detroit, Michigan, and in recent years the financial trouble the automobile giant has endured. Though foreign manufacturers in Japan and Korea have gained strength and drivers in the US, it doesn’t necessarily mean US automakers are done. MSNBC reported in late 2011 that the Big 3 in Detroit – Chrysler, Ford, and GM – enjoyed a nearly 30 percent increase due to a demand in sports utility vehicles and trucks.

Quick Facts About the Automotive Industry

Since 2000, an average of 48 million passenger cars alone have been manufactured annually around the world.

According to Worldometers, China produces one of every four new cars, and more than half of all cars are produced in Asia and Oceania.

Of the approximated one billion passenger cars on the road around the world, close to 25 percent of them are registered in the United States. (Source: International Organization of Motor Vehicle Manufacturers)

According to Businessweek, the top selling car in the world is the Toyota Corolla, with sales of well over 35 million.

Major Exporters of Automobiles

While China is one of the world’s largest producers of passenger vehicles, the country is not necessarily ranked high among top global exporters. The International Trade Centre recently put out a report on top automotive exporters, with the following leading the pack:

Germany – The roots of the German automotive industry date back to the late nineteenth century and the various patents owned by Karl Benz. Where in that time the country produced barely a thousand cars a year, now over five million are manufactured. Popular German brands include Mercedes-Benz, Volkswagen, BMW, and Porsche.

Japan – Gasoline-powered vehicles have been built in Japan early as 1907. Despite natural disasters that threatened the nation’s economy, Japan has worked to maintain its place among top car producers and exporters. Toyota, one of the top selling brands of all time, is based in Japan, as are Nissan, Honda, Mazda, and Subaru.

The United States – The US auto industry took a hit in recent years due to the economy. Through a combination of asset liquidation and government funding, the major brands (Ford, Chrysler, and General Motors) have worked to stay afloat. Despite this issues, the US remains a top producer with over seven million cars made on average in the country.

Republic of Korea – Over the last decade, South Korea has established itself as an automotive power thanks to an association between Daewoo Motors and GM, and Hyundai’s presence in the US with a major assembly plant.

Canada – While the country has no major native brand, Canada is important to the automotive industry by virtue of the many plants established by foreign brands, including Ford, Toyota, Chrysler and Honda.

Major Importers of Automobiles

While many countries produce domestic brands, automobile imports remain strong in economies that seek certain qualities, such as fuel efficiency and safety features. Among the top importers of automobiles:

The United States – Of the top brands sold in the US in the last year, many names bring to mind manufacturers from other lands: the Toyota Camry and Corolla, the Nissan Altima, and the Honda Civic and Accord.

Germany – While German brands dominated domestic sales in 2011, there is enough of a demand for foreign models to make Germany an important importer. Ford, Skoda (based in the Czech Republic), and Hyundai are popular names.

United Kingdom – Luxury is often synonymous with the British automotive industry. Aston Martin, Bentley, and Rolls Royce are three makes manufactured here, though Ford, Volkswagen, and the French Peugeot are seen more often on the roads.

Italy – Italy is known for the Fiat and Ferrari, but foreign makes like the Ford Fiesta, the French Citroen C3, and the Volkswagen Golf are also in demand.

France – The French appear greatly committed to domestic brands, particularly Renault and Peugeot, but foreign models from Ford, Volkswagen and the Romanian Dacia are gaining ground in the last year.

The Aftermarket

Equally important to the automotive industry is the manufacture and sale of auto parts and accessories, commonly known as the aftermarket. Sub-industries relevant to automobile sales may include products like tires and paint, stereo and GPS, engines and chemicals needed for operation, leather and vinyl for seating and safety features. According to the Automotive Aftermarket Industry Association (AAIA), the aftermarket in the US alone totals over $250 billion.

Though faltering economies and natural disasters have given the international automotive industry a number of challenges, one can conclude sales are destined to remain strong so long as the need for personal transportation remains. How and where people will by their cars may change over time as considerations for eco-friendly features grow in demand, but so long as people continue to buy automobiles the global industry will continue to gain speed.

Opportunities to Set up or Expand Your Automotive Industry Related Business

In 1984 Nissan established a Factory in Sunderland, North East England. In the past eight years this factory has been Europe’s most efficient car plant. Since then Nissans overall investment in the region has been approximately £2.1bn ($4.1bn).

The North East of England also boasts a wide range of specialist industrial support. This includes the NEPA programme which looks at lean automotive manufacturing; The Regional Centre for Manufacturing Excellence; The Automotive Academy; and the Automotive Centre for Excellence.

These resources are made available to businesses that are looking to set up in the region. The regional development agency, One NorthEast, have a dedicated team who help businesses from all over Europe and around the world to look at the opportunities available to business looking to relocate and take advantages of what the North East has to offer.

Located in nearby Newcastle upon Tyne is Northumbria University. The design school contributes to the industrial design of automotive products.

The level of commitment by Nissan has propelled the North East of England as one of the top places in Europe to relocate automotive businesses [http://www.investnortheastengland.com/page/sectors/automotive.cfm] as well as the expansion opportunities available.

Nissans decision to move to the North east has prompted over 150 automotive companies to relocate or start up in the region and the industry now has a combined workforce of 18,000 skilled people. Companies in the car or car component industry can take advantage of the regions large and skilled workforce with great employment skills in the automotive industry.

In addition to the employable skills enjoyed in the region, the industry is also supported through the Institute of Automotive and Manufacturing Advance practice at the University of Sunderland which is recognised worldwide as a one of the leaders in its field. Its research includes materials and structural analysis, manufacturing systems and ergonomics. There is also Durham University’s Centre for Automotive Research; here they have expertise in vehicle aerodynamics and hybrid vehicles.

So the North East of England is a region that can support new and existing businesses that are looking for expansion opportunities or relocation opportunities in the Automotive industry [http://www.investnortheastengland.com/page/sectors/automotive.cfm]. With a highly skilled workforce and support and collaboration available for the regions local Universities the North East has established itself as one of Europe’s prime locations for the Automotive industry.

If you would like to know more about these business opportunities then the best place to get advice is through the Invest North East England team at One NorthEast.

Will the Electric Car Cause a Power Shift in the Automotive Industry?

There was a big imbalance created in the automotive industry, as the Western world’s automotive industry came under serious pressure due to some car manufacturers management and the economy. In the same period, the Eastern world started to manufacture a lot more cars, which were cheaper because the Eastern world’s labor costs are much cheaper than the rest of the world. The reason why they have cheaper labor is due to the massive labor forces they have available.

At the same time, the Eastern world tackled their quality problems by head hunting highly skilled automotive engineers from the Western world. This caused a massive brainpower wave between West and the East. This brainpower shift caused the amount of high quality cars that gets manufacturer in the East to increase massively.

The Eastern countries even merged with some of the world-renowned car manufacturers. Some of these world-renowned manufacturers decided to open their own plants in the East. This wave in the East came like a tsunami, which could not be stopped, this caused the competition to became fierce between East and West.

Predictions are that the East is going to overpower the West in the field of car manufacturing, due to their massive labor force. These labor forces combined with the highly skilled automotive engineers they have head hunted from the West cause them to be a force to be reckoned with.

This whole paradigm shift will cause that the East and Japan to join up and Japan is already a reckoned force in the motor industry. There are predictions that new electric cars will also come out of the East as Mr. Warren Buffet bought some shares in a big company by the name of “BYD” in China who plan to tackle the electric car industry, “BYD” stands for “Build Your Dream”.

All the major players in the automotive industry are busy developing electric cars, even in South Africa there is a company developing an electric car. This will cause a power shift on its own in the automotive industry, as electric cars will replace conventional cars very soon. Predictions are this will happen far quicker than most people realize. Let us not be skeptical about it and look forward to all these power shifts, which may come in the future and hope it will be good for the greater good.

Rocco van Rooyen is an Author on Automotive Solutions. As an Entrepreneur running his own automotive repair shop for the past twenty years and Author on the subject, he is at the forefront to provide solutions to all automotive related problems.

5 Automotive Industry Trends Which Will Put Pedal to Metal

A new technological decade has unfolded, and businesses are gearing up to keep pace with the emerging trends and evolving user requisites of this era. Industry giants are claiming to have their strategies in place, in order to mitigate any risks which the year 2013 may pose. But are all industries indeed ready?

As of March 2013, the US automotive industry has recorded a sale of 3,689,089, but will the pace be maintained throughout? Are mobility firms prepared for the next decade? In order to determine this, automakers will need to keep an eye in the emerging trends of the industry and adopt them into their business models. Here are 5 key trends which every mobility firm must be mindful about as it strategizes for the upcoming financial year.

    1. Governments will regulate the need for safer and cleaner transportation. As far as secure individual mobility is concerned, governments are currently focusing on three core areas- environmental compatibility, preservation of resources and safety. This will prompt original equipment manufacturers (OEMs) to render a diversified range of safer and cleaner vehicles, especially zero-emission transportation. While, consumers will weigh their vehicle-buying decisions based on penalties and incentives at their disposal.
    1. New players will set foot in the automotive sector. The evolving consumer needs, introduction of Automotive IT solutions and advancing technology have paved way for new entrants to set foot in the mobility market. Even non-automotive firms are rendering services like mobility integration, car-sharing and ‘black box insurance’ based on usage, which decides the premium limit based on electric vehicle integration, real-time evaluation of driving performance and advanced car entertainment systems. The evolution of these new business models will allow the new players to become an integrated part of the traditional automotive value chain.
    1. Automotive marketing will get an edge with social media initiatives. The marketing trends in the automotive industry have witnessed a major shift. From showcasing a gleaming car in a 30-second slot, the means of marketing have become more social. Lately, consumers have been doing a thorough research before deciding upon which vehicle to invest in. Social media platforms have facilitated the access to a plethora of information, including perceptions and opinions of other consumers. Buyers are resting their decisions on reviews which they acquire from influential blogs and websites, other consumers and news features- sources on which the mobility firms can’t exercise any control. At the same time, OEMs are harnessing social platforms to develop closer bonds with consumers. They are adapting to the paradigm shift and utilizing it to market their products to a wider audience base.
    1. OEMs will look forward to rationalizing their portfolios. Post surviving the recession blues, most OEMs will shift their focus from volume to sustainability and profits. Emerging OEMs will look forward to climbing up the scale as soon as possible, by either acquiring in their home market or eyeing the developed nations, in order to build a global presence.
  1. Globalization of the sector will result into emergence of new risks. Globalization is paving way for new risks and OEMs are continuously devising radical operational strategies in order to mitigate these risks. Whether it’s the volatile prices of raw materials and misalignment of demand and supply, or it’s the shortage of qualified workers and changing regulatory prices, automotive firms are facing a reality check pertaining to their globalization efforts. In the wake of these challenges, industry must gear up to implement mitigation strategies in order to simplify the adaption of the value chain. And implementation of automotive software solutions is being viewed as one of the prime solutions to these challenges.

Planning is the key to success in the times to come. The automotive industry needs to study the evolving trends circumspectly and prepare their business strategies accordingly.

A Look At Social Networking For The Automotive Industry

Social networking for the automotive industry seems a bit hard to fathom. With all of the sites out there doing it, but only concentrating on a couple of different sectors of the industry. The way I see it for this to work, it needs to be more all-inclusive.

The automotive a whole is having hard times right now, and believe me they are all looking for ways to make their businesses perform better. They go to the web because it’s one of the best places to push their businesses without having to spend more money then they can afford.

With all of the buzz on the net about social networking, you can bet they are looking in to it, just as I did. A lot of them are probably finding the exact same thing as I did, that there are no social networks that are directly related to their business.

Why on earth would you join a social network that doesn’t relate to your business? I know I wouldn’t do it, if they are looking to promote their business by the use of a social network, it just makes sense to look for like minded people in the social networks.

It stands to reason that a person who is looking to promote their auto restoration shop, doesn’t want to join an automotive social network that is aimed at new car dealers. What point is there to spend the time that it takes to network with people there.

Social networking takes a lot of time to do right. You need to figure out the best way to use it for your business. It takes hours of studying to get it right, you need to know demographics, and why the customers would respond to your as opposed to another person.

If you on the network that is aimed at you specific sector you increase you chances of it working for you greatly. Although a lot of the automotive industry still has no place to go for this, people are out there wondering why automotive social networking seems to be failing as a whole.

The bottom line is there is no such a thing as the idea of as a whole, it is just a few sectors of the industry that are covered in the social networking universe. I wonder how these people have come to a conclusion that it’s failing as a whole, when that doesn’t exist yet.

When you take a slice of pie, you can’t know the entire story of that pie. No I don’t think that automotive social networking as a whole has failed, I think that it need to have deeper exploration. The automotive industry is a tough way to make a living.

A lot of the people in the industry feel as if they got left out in the cold, if you give them a nice warm fuzzy place to call home, you can bet they will swoon right on it. They will attack like a pack of vultures, but they need to fell like they are getting something from it.

In the automotive industry we don’t have piles of money sitting around to experiment with, we need things to work the first time. I realize that most of these web sites don’t charge to join them, but it does take a person a lot of time to make them work.

I’ve been in the automotive business for about 20 or 25 years, I have worked in all facets of the industry, from parts to restoration, all different makes and models, I just want to keep people interested in the old cars because it’s where my heart is.

Getting Excited About Automotive Industry News

People involved with the cars need to stay current with the automotive industry news. Doing so ensures a cutting edge understanding of the new technologies, designs, and trends that bring about a greater success for the industry and a better value for the customer.

The first line of defense when something goes wrong with your car is your trusted mechanic. Your mechanic probably keeps up with the latest news regarding the automotive industry, not just because it is his livelihood, but because he knows that doing so will bring him greater success. A mechanic must be well informed in order to perform maintenance on the latest models and new technologies found in them.

The new technologies often come from prototypes or concept cars. These prototypes are to the automotive industry what the bikini edition is to Sports Illustrated. It’s the sexiest and most anticipated event of the year. Manufacturers get to show off their new designs and ideas for the future of the industry. Often times you’ll find both designer and general car enthusiasts that line the walls of the annual Detroit Auto Show or similar ones throughout the world. Sometimes these cars set the stage for upcoming cars such as the Chevrolet Volt, which has new “green” technologies that have been implemented in new and upcoming cars.

In addition to designer and enthusiasts being at these trade shows, you’ll find inventors and entrepreneurs. These are the folks that often times find ways to implement new technologies in a way that can be delivered to the general public. Such is the case with Tesla Motors, an entrepreneurial company that has found a way to make high performance cars that rival world renowned sports cars, all the while using electricity to power the car.

These people’s experience and jobs culminate in serving a very critical person, the consumer. It is after all you and I that drive the industry based on not only how many, but more importantly, what cars we buy. Before we begin our shopping, we should update ourselves based on the industry news and trends. This way we can be sure to get the most bang for our buck.

Clearly, where there is a consumer, there is a dealer. The dealerships must maintain a pulse on the industry trends in order to stock his lots with the cars that we want to buy. Otherwise he won’t be in the industry for long.

No matter what role we play in the industry we need to always be sure and keep up with the auto industry news, otherwise how will we be effective at what our role is? It is absolutely critical that we all stay informed. To do so we can: keep magazine subscriptions, attend trade shows, and read blogs and other information about the industry.